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Latin American provider of consumer publications uses the functionality of THINK Enterprise software to manage subscriptions and fulfillment in Mexico
PROVO, Utah, October 18, 2006 -
THINK Subscription (www.thinksubscription.com), a leader in subscription management and fulfillment software solutions, today announced that Editorial Televisa S.A. de C.V. (www.editorialtelevisa.com), one of the leading providers of consumer publications in Latin America, has gone live on THINK Enterprise, THINK Subscription's subscription management and e-commerce platform, to administrate the registration, distribution, and customer service of over 70 publications in the Mexican market.
"Editorial Televisa is committed to providing the broadest selection of consumer publications in Mexico with superior fulfillment and customer service," said Isabel Gomez , Subscriptions Director of Editorial Televisa in Mexico . "THINK Enterprise has replaced our old system and our objective is to offer our clients more flexibility in how we manage their subscriptions and renewals and support the growth of our business. The system is now live and we are content with how it operates."
Editorial Televisa customer service representatives in Mexico accept inbound telephone calls for new subscription registrations, changes, and renewals. While Editorial Televisa is using the system only for their printed titles at this time, they wanted a system that will handle both physical as well as digital subscriptions. They found this strength and flexibility in THINK Enterprise , THINK Subscription's subscription management system.
"We are pleased that Editorial Televisa has chosen THINK Subscription to support its subscription initiatives as it expands into new markets," said Robb Taylor , CEO of THINK Subscription. "THINK Enterprise is a flexible, scalable subscription solution that will help Editorial Televisa reach the growth objectives of its business."
Unlike other systems, THINK Enterprise was specifically built as an enterprise-level solution to meet the needs of publishers and content providers large and small. THINK Enterprise gives publishers and new media vendors the power to develop flexible product offerings and support diverse revenue models. THINK Enterprise is available as an installed (in-house) solution or through THINK partners as an ASP (hosted) solution.
About THINK Subscription
THINK Subscription (THINK) is a leading provider of subscription management and
fulfillment software to publishers, application service providers (ASP), and
new media vendors. Founded in 2004, THINK has positioned itself as one of the
largest and most innovative providers of subscription software. THINK supports
some of the world's best-known subscription businesses including Macmillan
Publishers, Blackwell Publishing, Johns Hopkins University Press, Cambridge
University Press and Royal Melbourne Institute of Technology. Additional
information about THINK is available at www.thinksubscription.com.
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