Online Publisher Will Use THINK Enterprise™ to Manage Online Subscriptions

PROVO, UTAH - July 26, 2007 -  THINK Subscription, Inc. a leading provider of subscription management and fulfillment software, today announced that CycleNews — the online publisher of motorcycle news, with up-to-the-minute news about National and International competition, personality profiles, new product reviews, and impressions of all new motorcycles —has selected THINK Subscription to provide an automated online subscription management solution where they can view detailed customer information, identify new marketing opportunities, deploy personalized marketing campaigns and measure campaign effectiveness.

The power of THINK Enterprise is its ability to manage online and physical subscription and fulfillment systems through one integrated solution. Once CycleNews has integrated their customer database with THINK Enterprise they will no longer need to run time intensive reports as they will all be automated through one solution.

“THINK Subscription solutions provide companies like Cycle News with the ability to identify new marketing opportunities, create campaigns and then measure their effectiveness” said Gary Stewart, vice president of sales at THINK Subscription.

About Cycle News

In September 1965, Charles and Sharon Clayton purchased the Motorcycle Journal, which began publishing in Huntington Park, California in January 1964. In the lead article, the Claytons immediately pledged to increase the size of the paper to 12 pages, the circulation to 10,000 and the scope and quality to best serve the interests of all motorcycle enthusiasts. Now after 40 years, Cycle News remains America's weekly motorcycle newspaper. With circulation throughout the United States and the world, Cycle News delivers up-to-the-minute news about National and International competition, personality profiles, new product reviews, and impressions of all new motorcycles. In addition, Cycle News digs into motorcycling's "grass roots" with over 2000 local race reports yearly. And every week we publish the sport's most relied upon events calendar and classified ads. www.cyclenews.com/.

About THINK Enterprise

THINK Enterprise is an industry leading subscription management application suite that covers the spectrum of subscription management and fulfillment needs from creation and management of your product catalog to renewals and marketing campaigns and offers many variations of licensing and delivery models for both electronic and physical products. This highly scalable application is the leading choice for subscription-based business worldwide. http://www.thinksubscription.com/products.aspx.

About THINK Subscription

THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers and new media vendors. THINK Subscription’s software enables customers to manage online and print subscriptions through one solution, lower customer retention costs, and improve sales with targeted offers. In addition, THINK Subscription offers a range of professional services that compliment its software including implementation, consulting, and customer support. Privately held THINK Subscription now has offices in the United States, United Kingdom, and the Asia Pacific Region that support some of the worlds best know subscription businesses including Blackwell, Disney, Dow Jones, Nature Publishing Group and Paulgrave MacMillan. www.thinksubscription.com.

#    #    #