PROVO, UTAH - July 8, 2008 -  THINK Subscription, the leading provider of subscription management and fulfillment software, announces the release of THINK Enterprise 7.1, their flagship product. THINK continues to improve upon the capabilities of the software platform to meet the changing needs in the subscription market place. “We are quite excited about release of THINK Enterprise 7.1. The improvements are very important for existing and prospective THINK clients and will help them meet the demanding needs of subscription business”, said Scott Frazier, CEO of THINK Subscription.

“The new version of THINK Enterprise offers excellent improvements in ways to automate communication and integration with the system. Our clients have let us know that our feature set is very strong. Clients are now looking for more automation and efficiency in running the system especially with regards to integration points. The recent changes focus on automation and communication and in ways that address the needs of international markets and an international client base” says Paul Russell, President and CTO, THINK Subscription.

The changes to version 7.1 are focused on four key areas:

Internationalization

Ecommerce subscription models are the new business model for the web. Every type of content is being monetized on a subscription basis. As businesses compete on the internet in a global environment deep penetration into non-traditional markets opens a completely new source of revenue. A subscription management system must provide capabilities to handle all aspects of international marketing, promotions, payments, and subscriber management. New capabilities are added to THINK Enterprise to facilitate product offerings to international markets including alternate web translations and storage of subscriber data.

Transactional Email

Enhancements have been made to THINK Enterprise to make transactional email capabilities more robust. This includes multiple output options for delivering notifications to subscribers.

Extended XPI APIs

System APIs have been extended to the product configuration module. The new APIs allow clients to extend control of the configuration application to alternate user interfaces and become an important integration point for developers wishing to extend the system, stage data or develop wizard driven interfaces.

Event Notification

As businesses implement THINK Enterprise, integration with diverse systems often becomes a necessary part of the implementation process. The XML API allows significant control by other applications that need to drive transactions within THINK Enterprise. In a highly integrated environment the system not only needs to be driven through the API but also needs to inform other complementary systems of events that may transpire. The ability of the system to ‘inform’ or ‘notify’ other systems of events will create more interactive touch points and provide a better way to trigger events in other systems. The event notification capability allows the system to publish event data that can be consumed by messaging technology which in turn is used to initiate transactions in complementary systems (available in August 2008).

About THINK Enterprise

THINK Enterprise is an industry leading subscription management application suite that covers the spectrum of subscription management and fulfillment needs from creation and management of your product catalog to renewals and marketing campaigns and offers many variations of licensing and delivery models for both electronic and physical products. This highly scalable application is the leading choice for subscription-based business worldwide. http://www.thinksubscription.com/products.aspx.

About THINK Subscription

THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers and new media vendors. THINK Subscription’s software enables customers to manage online and print subscriptions through one solution, lower customer retention costs, and improve sales with targeted offers. In addition, THINK Subscription offers a range of professional services that compliment its software including implementation, consulting, and customer support. Privately held THINK Subscription now has offices in the United States, and the United Kingdom that support some of the worlds best know subscription businesses including Blackwell Publishing, Disney, Editoral Televisa, EBSCO Industries, HCPro, Fairfax Business Media, MacMillan Publishers Limited, Reed Business Information, and TW4 Fulfillment Services. www.thinksubscription.com.

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