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THINK Subscription Solves Complexities of Print and Digital Goods Fulfillment
PROVO, Utah - March 15, 2006 - Having a product to sell
but struggling to find the right product management and fulfillment solution
can be frustrating. Ask Sean Ryan, CEO of Donnerwood
Media, or look in the latest issue of Circulation Management magazine
and you will find stories of companies struggling with subscription management.
All share the same plea; give us a subscription fulfillment system that can
efficiently manage and sell our goods and services.
According to the article "State of the Art in Fulfillment," in the
January/February 2006 edition of Circulation Management magazine, many
publishers are struggling to manage all components of subscription management
for print and digital goods.
With advancements in technology, print and digital content is a
reality for most publishing companies. Publishers want the ability to break
down subscriber files, email addresses, trade show records, client data, etc.,
and have that information in one repository where all customer data exists and
can interact more efficiently.1
In seeking for the best subscription and membership management
program to sell online media and games, Donnerwood CEO Sean Ryan researched to
see what type of management systems similar companies were using.
"Not wanting to build a program ourselves and not being happy
with the open source alternatives, I asked more than 25 comparable companies
what they were using," said Ryan. "Every single one said they had built their
own system and no one had thought it was a competitive advantage. Then we found
THINK Subscription. With their capability to handle diverse product features,
unique delivery and multiple pricing options, it was an obvious choice for us."
"Subscription management does not have to be a monstrous
headache," said Robb Taylor, CEO of THINK Subscription. "Companies believe the
only option to manage their print and digital goods, namely magazines and
journals, is to maintain the digital version as a separate file from the
physical version, virtually treating it as a separate product. But this does
not have to be so. Managing subscriptions to physical and digital goods and
services on one platform is possible. Many of our clients are doing just that
with THINK Enterprise."
About THINK Subscription
THINK Subscription is a leading provider of subscription management and
fulfillment software to publishers, online service providers, and new media
vendors. It is the transaction engine, the marketing and promotions system, and
the business intelligence repository for its customers. THINK Subscription
supports some of the world's best-known subscription based businesses including
Disney, Dow Jones Europe, Rand McNally and MacMillan Publishers Ltd. Additional
information about THINK Subscription is available at
www.thinksubscription.com.
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