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Leading Provider of Medicine Drug References Deploys THINK Enterprise
to Offer Increased Functionality
PROVO, Utah - March 13, 2006 -
THINK Subscription, the leading provider of subscription management and
fulfillment software, today announced that MIMS Australia (a business division
of CMPMedica), the leading provider of medicine references, has deployed THINK
Enterprise, THINK Subscription's subscription management and e-commerce
platform, to administrate drug reference subscriptions.
"MIMS is committed to providing intelligent medicines knowledge bases to the
Australian healthcare community," said Siobahn Murphy, General Manager, MIMS
Australia. "THINK Enterprise has replaced our old system and our objective is
that we will be able to offer our clients more flexibility in how we manage
their subscriptions and renewals."
With MIMS medicine information now accessible in print, online,
via CD-ROM, integrated into clinical software or on Palm Pocket, THINK
Enterprise allows MIMS to market, sell, and fulfill both their print and
electronic publications through one program. MIMS is working with the team at
THINK Subscription to renew subscribers, deliver print and electronic
subscriptions, and eventually allow clients to access an ingenious online
subscription service.
"We are pleased that the Australian office of one of the
largest international providers of medical information has chosen THINK
Subscription to support its subscription initiatives as it expands into new
markets," said Robb Taylor, CEO of THINK Subscription. "THINK Enterprise is a
flexible, scalable subscription solution that will help CMPMedica Australia
deliver on its growth objectives."
Unlike competing systems, THINK Enterprise was specifically
built as an enterprise level solution to meet the needs of large publishers.
THINK Enterprise gives publishers, application service providers, and new media
vendors the power to develop flexible product offerings and support diverse
revenue models. THINK Enterprise is available as an installed solution or,
through THINK partners, as an ASP solution.
About THINK Subscription
THINK Subscription is a leading provider of subscription management and
fulfillment software to publishers, online service providers, and new media
vendors. It is the transaction engine, the marketing and promotions system, and
the business intelligence repository for its customers. THINK Subscription
supports some of the world's best-known subscription based businesses including
Disney, Dow Jones Europe, Rand McNally and MacMillan Publishers Ltd. Additional
information about THINK Subscription is available at
www.thinksubscription.com.
About CMPMedica
CMPMedica is the leading provider of high quality medicines information for the
Australian medical and veterinary community. CMPMedica is owned by United
Business Media (UBM), a UK based leading global business information company.
In the healthcare sector, their publications include long established market
leading titles for GPs such as Pulse and Practitioner in the UK, and Vidal,
Quotidien, and le Generalste in France. CMPMedica has offices through Europe
and Asia Pacific producing healthcare information and communication resources
for health professionals and consumers worldwide. Additional information about
CMPMedica is available at www.cmpmedica.com.au.
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