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Australia's Largest Media Company Powers Additional Subscriptions
with THINK Enterprise
PROVO, Utah - March 7, 2006 - THINK Subscription, the leading
provider of subscription management and fulfillment software, today announced
that John Fairfax Holdings Ltd - Australia's largest media company - has
increased THINK Enterprise licensing to expand use of THINK's subscription
management and e-commerce platform within their organization.
"THINK Enterprise has successfully powered our subscription system for more
than 25 properties in 4 countries since 2001," explained Craig Healey, Group IT
Director, Fairfax Business Media. "To achieve product fulfillment of online and
traditional publishing through one subscription management platform across
multiple sites is incredible. As Fairfax continues toward electronic content
and delivery, THINK Enterprise was the clear choice for functionality and ease
of integration."
The THINK Enterprise platform, designed to sell both digital
and physical products side-by-side, gives publishers like Fairfax the
flexibility to sell items through one centralized system. With additional
licensing of THINK Enterprise, Fairfax will increase their capability to
market, sell, and fulfill multiple publications across multiple channels at a
lower cost.
"Fairfax is one of the largest multi media presses in the
southern hemisphere," said Robb Taylor, CEO of THINK Subscription. "We have a
strong presence in Australia and working with a top company like Fairfax
solidifies our position as the pre-eminent software platform for mixed mode
fulfillment, especially as publishing transitions to the digital marketplace.
We're very excited to be working with a publisher that is steadily moving
forward with a strong business vision for strategic content delivery."
THINK Subscription technology is currently powering the
delivery of Fairfax's major business publications, including MIS (Australia,
New Zealand, UK and Asia), BRW, BOSS, Smart Investor, Asset,
and most recently, Travel and Leisure.
"The culmination of THINK Subscription's technology, real world experience and
ongoing support is world class," said Healey. "Their technology significantly
reduces costs and risks for our new ventures and that is something to be
excited about."
About THINK Subscription
THINK Subscription is a leading provider of subscription management and
fulfillment software to publishers, online service providers, and new media
vendors. It is the transaction engine, the marketing and promotions system, and
the business intelligence repository for its customers. THINK Subscription
supports some of the world's best-known subscription based businesses including
Disney, Dow Jones Europe, Rand McNally and MacMillan Publishers Ltd. Additional
information about THINK Subscription is available at www.thinksubscription.com.
About John Fairfax Holdings Ltd.
John Fairfax Holdings Ltd is Australia and New Zealand's largest media company.
With more than 25 properties in 4 countries, Fairfax is undeniably a leader in
the publishing industry. Their masthead publications include the prestigious
Sydney Morning Herald, The Age and The Australian Financial Review. Fairfax is
a highly competitive media company with a strong performance ethic, serving its
communities through high quality independent journalism and dynamic venues for
commerce and information. For more information please visit www.fxj.com.au.
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